Advice

A short post on Kickstarter funding goals

This is going to be a very short post exploring working backward from the gameplay experience to arrive at your funding goal. Step One: Take a Field Trip If you take a trip to your Friendly Local Game Store, you will see a setup of box sizes with varying complexities of games and you will feel varying literal weights of the games as well. In being a games publisher, you should have a well rounded knowledge first of what retailers…

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Essen Spiel: Unreleased Games You Should Demo

Essen Spiel is upon us and everyone is excited to spend all of the monies on products, so I wanted to do something a little different! Typically, most attendees at Essen Spiel will make their purchases in the halls, clear out by early evening, then fill every restaurant, bar, and hotel lobby playing their new acquisitions. I wanted to draw attention to 10 games you cannot yet buy, but that you should definitely make time for demoing while wandering the…

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Kickstarter is a Math Problem

I get some form of these questions all of the time while consulting for Kickstarter clients and around social media at large: How many Facebook likes should I have before launching my campaign? How many Twitter followers should I have before launching my campaign? How many email subscribers should I have before launching my campaign? The truth is, it depends. By the end of this article, you should have the tools necessary to work out the math problem for your…

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A Case Study on Buying Publishing Rights

Sometimes a publisher sees a hard-to-find game they admire and wants to buy the publishing rights. With any luck, that game is no longer in production and the rights have reverted to the designer. But what happens when the designer and publisher are the same person? I was curious myself, so I invited Travis R. Chance from the new Kolossal Games to share his experience on buying publishing rights from Small Box Games and bringing on John Clowdus as an…

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Filler Games Still Sell Well on Kickstarter

Filler games have a unique and passionate audience who seem to make waves on Kickstarter. To be fair, small, light games make up the bulk of success stories on Kickstarter, even if they don’t garner the most money, press or praise at award shows. I thought it was high time we had a discussion on the merits of fillers, so I invited the king of fillers himself, Jason Alan Kotarski, to talk about his experience with the games he loves…

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How Social Media Adds Value to a Kickstarter Campaign

Social Media is a Blessing and a Curse I want you to buy my widget tomorrow, so I am going to do a giveaway today and, hopefully, that works. Numerous creators boast of “driving engagement” when that is, in truth, a minimal value and only scratching the surface to add to conversion ROI. While engagement can lead to the partial success of a project, more often than not, creators are not affecting changes that directly lead to conversions from social…

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Success Stories 6: Magic Worlds

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way. Magic Worlds “We all need a distraction from the real world, something that…

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Success Stories 5: A Solid Foundation

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way. A Solid Foundation “I spent over a year supporting other board games on…

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Success Stories 4: Build Trust

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way. Build Trust “I think that what we are doing right is that we…

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Success Stories 3: Sell Local

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way. Sell Local “The biggest thing that has helped with the campaign’s success so…

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