Success Stories 1

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?”

Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

Remaining Agile

“I think the most important thing we are doing right now is running an ‘agile’ campaign by constantly communicating with our backers and potential backers, and then making adjustments to cater the project to a larger audience wherever possible. We have folded some of our stretch goals into the main package to increase the value of the main package. But then we also created new stretch goals because those are important to many backers.”
Andrew Parks, Quixotic Games


Experimental Markets

“We are now only learning how to Kickstart a project, and we are happy with how it is going. But of course, we want much much more! We have a lot of backers from Russia, and we are introducing Kickstarter to our Russian customers. We have 70 shops and half a million loyal customers over here, so sure, we could only publish the game in Russia and be happy with sales, but we are experimenting – trying to find customers outside our existing market.”
Dmitry Kibkalo, Mosigra


Dedicated Communications

“When it comes to Kickstarter, we are basing our projects on a lot of research and communication with our community. Exodus: Event Horizon is doing well, perhaps even better than we anticipated, because we have a loving community – it is an expansion to our most successful base game – and, we hope, also because we have round the clock communication with our backers. We avoid saying no to any ideas thrown our way. Finally, the hours of research we put into building the campaign seem also to have paid off.”
Andrei Novac, NSKN Games


Minimum Viable Product

“We believe one thing we did right with this campaign is the price point. We successfully subtracted ideas and components from the game without affecting the core game to offer it at an attractive price. From the start, our goal was to create a game for $9 on Kickstarter. Making the game footprint smaller allowed us to cut on shipping cost too.”
Dan Kobayashi, Ninja Star Games


More than Money

“The best way to push the “right” button is to press all the buttons you can. So we went to every place, traveled a lot, and talked to everybody. Some listen, some don’t. Your voice has to be loud, but also transparent and honest. Look at it from the other side. If you could see you as others see you, what would you like to hear? What’s unexpected? What is the best way to make a new friend? People hate businesses, and they hate to shop. What they love is to own! So give them that, something that they can treasure… that experience that will last more than money.”
Victor Aleman, The Grid Game



Daniel Zayas

Daniel Zayas is owner and curator of this website. He has been ranking Kickstarter game campaigns via the Board Game Badger for three years. Daniel runs a consultant business via this website as well. Feel free to reach out to him in the links below.

3 comments

  1. “Minimum viable product” is good, but there is definitely a balance. You don’t want to remove something that makes the game stand out.

  2. I agree with Mark but still I think some people are getting fed up with game prices driven up just because of fancier and fancier components but game play that can fall flat.

    • I understand your concern. One thing that you should still keep account of as a backer is to check for trusted third party reviews, or better yet, watch the full gameplay video before being gobbled up by the way a game looks.

What do you think?