Publishing games on Kickstarter and publishing in general already requires that you approach many aspects of game development for an international audience. Foreign language rulebook translation requests have flooded comment sections and BoardGameGeek forums, and Kickstarter shows no signs of slowing their expansions to countries worldwide.
Today, you stand the biggest chance at a successful campaign when you market to an international audience. That means expanding your marketing reach to include Europe and abroad.
Publishers can now use a new feature in Facebook’s Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.
In addition, publishers with website conversion objectives can use Facebook’s extended location targeting capabilities by selecting a worldwide region. Facebook will then deliver ads to selected regions and then optimize delivery to the countries with the greatest return.
Have you considered advertising to a worldwide audience via Facebook? Share your experiences below!