Tabletop Games Marketing for Today’s Market

Kickstarter best practices evolve rapidly. Do your best work and hire a verified Kickstarter Expert to incubate your project.

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Board Game Badger

For the last 3 years, I have studied every tabletop game Kickstarter campaign to launch on the platform. Each week, I highlight 10 new campaigns in a series called Board Game Badger.

Latest Posts

I work with creators around the world to incubate their product from concept to fulfillment. These are just a few consultation services I offer.


A viable product always starts with reasonable manufacturing quotes.

Campaign Layout

Best practices for campaign layouts are constantly updating. Present the best campaign you can.


Crowdfunding requires a crowd. Let’s get your game in front of potential customers in a cost-efficient way.

Shipping and Fulfillment

Established publishers ship product worldwide and save a lot of money in the process. Learn their tricks and gain backers!

A few creators I have helped recently.

Doomsday Robots

Daniel has been involved with the Kickstarter scene long enough to know what has worked and what has flopped. We did a lot of research and planning to put our best foot forward for the Bridges to Nowhere campaign. There were plenty of times, though, where no amount of planning could help us and that’s where Daniel was a godsend. His experience helped us make important decisions, and his professional perspective gave us confidence. Finally, it takes time and access to make connections in the board game industry. We had very few contacts, and Daniel was able to advocate for our game to the right people and got our campaign more attention than we could have on our own. From start to finish, it was a real pleasure working with Daniel, and we could not recommend him more highly.

Mystic Tiger Games

Testimonial Coming Soon!

Success Stories 1

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way. Remaining Agile “I think the most important thing we are doing right now…

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#1 – Dungeon Alliance

Here are the top 10 Kickstarter tabletop game campaigns launched this week! 1. Dungeon Alliance Project By: Quixotic Games 2. Munchkin Shakespeare Project By: Steve Jackson Games 3. The Grid Game Project By: Ismael Porras L. 4. Exodus: Event Horizon Project By: NSKN Games 5. Dogs Project By: Rob Masson 6. Campy Creatures Project By: Keymaster Games 7. Jackal Archipelago Project By: Mosigra 8. Arkham Ritual Project By: Ninja Star Games 9. 1500 – The New World Project By: Dan…

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#1 – British vs Pirates

Board Game Badger is back, baby! Here are the top 10 Kickstarter tabletop game campaigns of the week! 1. British vs Pirates Project By: Apollo Randall 2. Quodd Heroes Project By: Wonderment Games 3. Dragon Brew Project By: August Games 4. SUPERHOT Project By: Board & Dice 5. IN TENEBRIS LUX Project By: Owen Matthew Aurelio 6. The Shared Dream Project By: ODAM Publishing LLC 7. Laboratory Mahem Project By: Lab Mayhem Team 8. By Order of the Queen Project…

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Worldwide Advertisements on Facebook now Better than Ever!

Publishing games on Kickstarter and publishing in general already requires that you approach many aspects of game development for an international audience. Foreign language rulebook translation requests have flooded comment sections and BoardGameGeek forums, and Kickstarter shows no signs of slowing their expansions to countries worldwide. Today, you stand the biggest chance at a successful campaign when you market to an international audience. That means expanding your marketing reach to include Europe and abroad. Publishers can now use a new…

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Guerrilla Convention Marketing

The cover art for guerrilla convention marketing is by Jess Dreamer. You can support the artist here. Is a convention booth outside your budget? Did you miss a crucial deadline? Have no fear! You too can enjoy the splendors of tabletop game demonstrations via these tips for guerrilla convention marketing. Please note: This advice is at the discretion of the event organizers. Please be respectful. Low Budget Volunteer for a publisher who purchased a booth. Learn from their demonstration styles…

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