Success Stories 3: Sell Local

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

Sell Local

“The biggest thing that has helped with the campaign’s success so far has been getting the support of our local community. Nearly half of the pledges so far have come from Northeast Ohio, and not just from close friends and family, but from people whom we’ve met through running playtests and demos at local events. Our very first “Kickstarter is live!” post had over 10,000 reaches on Facebook without any paid placement, because of all the shares from the network we’ve built over the last six months.”
Michael McFarland, Spontaneously Combustible Games


“This being our first campaign, we didn’t know what to expect, so we’ve set aside our pride and are listening to any and all feedback we can get! Furthermore, we are staying relaxed because we want everyone to see who we are every day!”
Allen McFarland, DNA Games LLC

Community Driven

“We changed paradigms from creating a game that we thought the community wanted to a game that the community told us they wanted. Always have a playtest discovery professionally done by the best. That is Jack Rosetree, who led our playtest discovery. We shifted away from creating a game that we wanted to give to the community to a game the community screamed for us to make. Always test the demand signal of the industry.”
Tom Butler, Green Feet Games


“First and foremost, art. From analyzing my Kickstarter backing methods, it is all about the art. Art talks faster than I can read. I will load a page, and the art needs to tell me enough about the game before I will read more. The second smart thing we did is have an approachable price. People go to our Kickstarter, see the art and hopefully learn a bit about gameplay, and say, “Wait a minute. This sounds like a $40 game.” Then they see it is $25 and double check the game contents.”
Sean Howard, Good Knight Games



Daniel Zayas

Daniel Zayas is owner and curator of this website. He has been ranking Kickstarter game campaigns via the Board Game Badger for three years. Daniel runs a consultant business via this website as well. Feel free to reach out to him in the links below.


  1. It is always great to buy local and support the smaller artists 🙂

  2. I’ve heard a lot of good things about Unlocked.

  3. This whole series of success stories is so great. Such valuable lessons to learn from people who have been there.

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