Success Stories 5: A Solid Foundation

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

A Solid Foundation

“I spent over a year supporting other board games on Kickstarter. This experience gave me the opportunity to study how they were done, comparing different approaches, and taking note of methods that I liked. Then I used Jamey Stegmaier’s blog of Kickstarter Lessons. It’s a great resource. All that research helped us come up with the best Kickstarter page we could with our skills and budget. Then we shared the preview with a Facebook board game Kickstarter group hosted by James Mathe. The community gave us further guidance, and I think that has helped to put us on a path toward success. I don’t want to count the eggs before they hatch, but we did have a strong start. The contribution that successful game developers – specifically Stegmaier and Mathe – make by giving back to the community are vital to helping the rest of us get off the ground.”
Desirée Ward, Invisible City


“The first edition has a bunch of fans – more than you’d expect! Not just typical BGG users, but some reviewer fans too. That helps a lot. Invisible City’s been around since Y2K; we put up one free print-and-play game every month for ten years. I run Protospiel South in Austin, TX. Invisible City completed Inevitable – the first successful boardgame campaign on Kickstarter. I am credited on four published board games. We’ve been very active and present in the board game community on BGG, BGDF, and locally in Austin.”
Jonathan Leistiko, Invisible City


“We are filming a series of mini-documentaries about the design and launch of the game on Kickstarter. This gives the community (especially our backers) our behind the scenes look. We are much further along in the production of the game than any previous game to reduce the estimated delivery time. We are also offering a limited edition collectors edition of the game with beautifully upgraded components that backers are loving.”
John Coveyou, Genius Games

Share with Others

“I think the main help has been showing Rampunctious to people from very early on. We’ve been playtesting and showing the game for about a year. They’ve given us great feedback which helped make the game as fun and playable as possible. Showing early and often also helped to get a lot of people excited for the game before launch which really helped spread the word once we hit Kickstarter.”
Jen Carey, Rampunctious



Daniel Zayas

Daniel Zayas is owner and curator of this website. He has been ranking Kickstarter game campaigns via the Board Game Badger for three years. Daniel runs a consultant business via this website as well. Feel free to reach out to him in the links below.


  1. Yep, playtesting is key. As long as it’s done properly, it can give you lots of great feedback that will help to smooth out your design.

  2. The Preparation note is key. I’m sure that Gamelyn Games is learning that some with their Heroe’s of Land, Air and Sea.

  3. Solid foundation is a good one

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