THE 7th CONTINENT Raised the Most Money LAST Week

Board Game Badger lists the top five funded campaigns and top five (un)funded campaigns from the prior week. These campaigns have only been active at most for one week. Be sure to watch the videos below and follow the links to learn more about the most funded new campaigns! You can register for a free account now to see my opinions on these campaigns!

Most Funded New Campaigns

1. THE 7th CONTINENT – What Goes Up, Must Come Down.

Project By: Serious Poulp – Get ready for brand new adventures in the first ever board game where YOU are the hero! 1000+ minutes of adventure for 1 to 4 players.

My Thoughts

[UAS_loggedin]The gargantuan 7th Continent has raised close to four times the amount of the next campaign below. Here is an important takeaway. A non-celebrity campaign can, in fact, pull in more than 20,000 people into a campaign if it is rare and is a hit. Short term, this may have felt like a wasted opportunity for sales when they sold through their initial stock. I would argue that creators should position their projects to sell through the first print run as quickly as possible, make the money, and push that money into future projects. If there is a demand for more of that one game, go back to Kickstarter, as it fits in their rules to have a reprint effort for an otherwise unavailable game.[/UAS_loggedin]

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2. Resident Evil™ 2 – The Board Game

Project By: Steamforged Games Ltd – Designed specifically for the Resident Evil™ universe, this is a strategic game of co-operative survival horror for 1-4 players.

My Thoughts

[UAS_loggedin]Resident Evil is one of those recent projects where the creators did well with the IP it purchased. It has not been a guarantee this year (even on this list) that a popular IP does well. They also used a healthy flow of information I usually recommend to my clients. You start with a thematic opening main image, flow down to either 3D game setup or box, then explain what is in a pledge, and so forth. These are tactics which actually work on a consumer psychology level and is always something you should be considering.[/UAS_loggedin]

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3. RWBY: Combat Ready

Project By: Rooster Teeth – RWBY: Combat Ready is a cooperative board game where 2-4 players join forces to take on fierce RWBY villains and slay monstrous Grimm!

My Thoughts

[UAS_loggedin]The ever-popular Rooster Teeth has collaborated with Arcane Wonders to bring forth a genuinely robust gamers game for one of their webcomic IPs, RWBY. I want to point out that if you bring in a popular IP, it is okay to ignore the trusted wisdom of not selling merch. I think doing so is a terrible idea for newer titles and products, but for known IPs, this feels like an easier sell on KS than even the game. You can see that 400+ backers signed up for upper pledge tiers which really only includes the game plus swag. This is actually probably true even for new products with a really solid premarketing footprint and/or amazing expensive art.[/UAS_loggedin]

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4. Starfinder Masterclass Miniatures

Project By: Ninja Division Publishing – Starfinder Masterclass Miniatures offers premium-quality miniatures for the Starfinder science-fantasy tabletop roleplaying game.

My Thoughts

[UAS_loggedin]Face it, if you plan on playing Starfinder, you should be backing Starfinder Masterclass Miniatures. I love it when I see smart, obvious products make their way to crowdfunding instead of straight to distribution. Clearly, these minis will be in retail stores. But that they started on Kickstarter is a testament to this being the preferred entry point business model for quickly raising capital to offset a production run. One part I want to direct you to is the stretch goals. Here we have yet another trending model for stretch goals, which are actually adding options for you to purchase more goodies, rather than hand them out for free. I love this, as it protects the campaign from bloating the core product too much and allows them to likely upsell the full content post campaign.[/UAS_loggedin]

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5. Gloom of Kilforth: A Fantasy Quest Game Expansions

Project By: Tristan Hall – The first set of expansions to Gloom of Kilforth the sell-out Fantasy Quest Game, plus the reprint of the original game!

My Thoughts

[UAS_loggedin]Much like The 7th Continent, Gloom of Kilforth has quickly risen to be a sleeper hit with a cult following. It might just be that it too is a game themed around exploration which is just a popular theme on Kickstarter or maybe that is a coincidence. My personal advice is that if you pay for good art, you should put it on display as these guys have. That is driving so many sales for the premium “I’m New” pledge.[/UAS_loggedin]

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Most Funded Unfunded New Campaigns

DISCLAIMER. I am not a time lord. These campaigns may have funded in the time between the list being created and this post being published.

1. T2029: Terminator 2 Board Game

Project By: Allen Chang – A cooperative game where players must coordinate the resistance to defeat Skynet, in the final hours of the War Against the Machines.

My Thoughts

[UAS_loggedin]Alas, Terminator 2 is DOA. I highly suspect Rule & Make will cancel, regroup, and relaunch. When they do the relaunch, I hope they take time to add more gameplay content and possibly refine the molds of these characters. I genuinely think they launched prematurely and can turn this around with some effort. Since I think they launched prematurely, I will end my rev-[/UAS_loggedin]

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2. Rogue Squad – The Board Game

Project By: Kongomat Games – Cooperative SF combat board game with 66 miniatures. Battle your way through hordes of hostile aliens to fulfill your mission!

My Thoughts

[UAS_loggedin]After one failed attempt and likely another cancellation, Rogue Squad is also not likely to fund this go. They are still in the process of building a real campaign with an active community and even the basics of gameplay and standard product information undertow. Until that happens, this will never become a real thing.[/UAS_loggedin]

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3. Warpgate

Project By: Wolff Designa – A fast-paced game of hand management and area control. As a leader of a unique race of aliens, lead them towards triumph!

My Thoughts

[UAS_loggedin]Warpgate looks very interesting and will likely fund this time if they hit the promotion harder. I want to point out that it has a different feel to the game and campaign than their prior efforts, so they possibly did not get repeat backers from their last campaign. You run the risk of alienating your current audience if you change things up too much.[/UAS_loggedin]

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4. Pong Gone Wrong: A Party Game Revolution!

Project By: Dakota Klaes and Adam Everist – Outrageous sabotage cards hide under beer pong cups, and with each made shot, a new assignment is revealed! Think Pong + Truth or Dare!

My Thoughts

[UAS_loggedin]It tickles me everytime I see a dumb party game on this list. But Pong Gone Wrong is actually very likely to fund. They only need like 50 more people. As a campaign, this looks terrible. The campaign itself is bloated with too many products instead of funding quickly with fewer products. But the product definitely has an audience and I think it is worth looking at for case studies if you are marketing a party game.[/UAS_loggedin]

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5. The F’ing Truth: a card game for people who f’ and tell.

Project By: Carsie Blanton – The talking-about-sex game for you and your f’ing friends. ‘Bingo’ and ‘Never Have I Ever’s cooler, funner lovechild.

My Thoughts

[UAS_loggedin]The F’ing Truth is another party game on this list but is not likely to fund. They actually have 100+ people wanting the game, but they priced themselves to needing 250 more at least. It is important to remember that this is a simple card-based party game with no high-level art assets. You do not need $15,000 to pull that off. Also, they miss a ton of opportunities to show they have looked into shipping rates etc. to build that trust with potential customers.[/UAS_loggedin]

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2 Replies to “THE 7th CONTINENT Raised the Most Money LAST Week”

  1. I definitely understand the Terminator 2 board game, but I’m not sure if I understand how the Rogue Squad has such a small following. Is this mostly about them not promoting themselves and the game?

    1. I think it has a lot to do with inspiring confidence in their ability to campaign overall. They had missing pieces in the first campaign which led to waning support and they cancelled. Then they launch this second attempt and it is still missing very basic elements, which means they didn’t accept the advice from their first campaign.

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