Success Stories 3: Sell Local

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

Sell Local

“The biggest thing that has helped with the campaign’s success so far has been getting the support of our local community. Nearly half of the pledges so far have come from Northeast Ohio, and not just from close friends and family, but from people whom we’ve met through running playtests and demos at local events. Our very first “Kickstarter is live!” post had over 10,000 reaches on Facebook without any paid placement, because of all the shares from the network we’ve built over the last six months.”
Michael McFarland, Spontaneously Combustible Games


“This being our first campaign, we didn’t know what to expect, so we’ve set aside our pride and are listening to any and all feedback we can get! Furthermore, we are staying relaxed because we want everyone to see who we are every day!”
Allen McFarland, DNA Games LLC

Community Driven

“We changed paradigms from creating a game that we thought the community wanted to a game that the community told us they wanted. Always have a playtest discovery professionally done by the best. That is Jack Rosetree, who led our playtest discovery. We shifted away from creating a game that we wanted to give to the community to a game the community screamed for us to make. Always test the demand signal of the industry.”
Tom Butler, Green Feet Games


“First and foremost, art. From analyzing my Kickstarter backing methods, it is all about the art. Art talks faster than I can read. I will load a page, and the art needs to tell me enough about the game before I will read more. The second smart thing we did is have an approachable price. People go to our Kickstarter, see the art and hopefully learn a bit about gameplay, and say, “Wait a minute. This sounds like a $40 game.” Then they see it is $25 and double check the game contents.”
Sean Howard, Good Knight Games

#1 – Pests!

Here are the top 10 Kickstarter tabletop game campaigns launched this week!

1. Pests!

Project By: Spontaneously Combustible Games

2. GKR: Heavy Hitters

Project By: Weta Workshop

3. Havenwood Horror: Nightfall At Camp Havenwood

Project By: DNA Games LLC

4. Thunderstone Quest

Project By: Alderac Entertainment Group

5. Rocket Cats in Space

Project By: Vile Genius Games

6. Dinosaur Island

Project By: Pandasaurus Games

7. Unlocked: The Mansion of Mana

Project By: Good Knight Games, LLC

8. Monikers: The Shut Up & Sit Down Nonsense Box

Project By: Palm Court

9. King Eddy

Project By: King Eddy

10. The Pirate Republic

Project By: Green Feet Games

Success Stories 2

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?” Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

Demo the Prototype

“We’ve continued to demo our game at local game stores and events. We’ve had people who played Dragon Dodge and then backed it right away. Not only that, some of them have posted very positive comments on the campaign, which helps build credibility and confidence in the quality of the game. It’s also nice to get out there and keep interacting with people; it serves as a reminder that even though this project means a lot to us personally, we’re on Kickstarter because we want to create a great product for our backers.”
Maggie Stewart, Hidden Creek Games

Alluring Promises

“When we launched this Kickstarter, we set an aggressive delivery date because we want to get the game into hands of backers ASAP. We are loving the feedback in the campaign and doing our best to incorporate as many of the fans’ suggestions as possible without compromising game balance or our delivery time.”
Joshua Lobkowicz, Grey Fox Games

Proper Planning

“The most important part of a Kickstarter page in our opinion is making sure the page layout is clean. What we mean by that is everything flows well, and the graphics look professional. Even before the Kickstarter campaign began, we made sure to pick an artist who could produce artwork which popped and appeared playful. It’s a combination of proper planning and clean execution.”
Gavin Chan, Lazy Wolf Games

Deluxe Content

“First of all, paying for professional artwork and graphic design. Furthermore, offering people the choice between a basic edition and a deluxe edition, with metal coins, wooden spices and 6 cm long plastic miniature ships!”
Martin Looij, Keep Exploring Games

Build a Fanbase

“The success of the Black Orchestra campaign is basically down to the game standing out as a unique and well-crafted experience that people have already been enjoying. So the approach to the campaign is to just present the game clearly in a location where more people can discover it while doing all we can for existing fans.”
Chris McMullen, Game Salute


“I think the best thing I have done in this campaign is loving what I do and this universe! I put all my heart into this project, and even if I don’t have all I shall like to have! I give all I have!”
Florian Nampont, Wonderlands Project

Increase Efficiency

“What I am doing right is not making my goal as high as I did before. I cut down on costs on everything besides the quality of the game. I am an indie, so no one knows me. I am going to have to take a hit for this first game, but it’s something I’ve wanted to get out there for five years now, so I will be thrilled to see people playing the produced game on their table.”
Greg Breault, Rocket Slug Games

#1 – Dwarves of Iron Peak

Here are the top 10 Kickstarter tabletop game campaigns launched this week!

1. Dwarves of Iron Peak

Project By: Rocket Slug Games

2. Champions of Midgard: The Expansions

Project By: Grey Fox Games

3. Mauser Earth: War for Paris

Project By: Wonderlands Project

4. The Terminator™: The Official Board Game

Project By: Space Goat Productions, Inc.

5. The Dutch East Indies

Project By: Keep Exploring Games

6. Black Orchestra

Project By: Game Salute

7. Bearly Working

Project By: Lazy Wolf Games

8. Companions’ Tale

Project By: Laura Simpson

9. Dragon Dodge

Project By: Hidden Creek Games

10. Can’t Stop Express

Project By: Eagle-Gryphon Games

Success Stories 1

When I list a campaign on the Board Game Badger, I reach out to the publisher to ask them a single question: “What are you doing right in this campaign?”

Regardless of whether the publisher meets the funding goal, it is important that we realize real people are working very hard to make games for us. I hope to humanize their campaigns a little in this way.

Remaining Agile

“I think the most important thing we are doing right now is running an ‘agile’ campaign by constantly communicating with our backers and potential backers, and then making adjustments to cater the project to a larger audience wherever possible. We have folded some of our stretch goals into the main package to increase the value of the main package. But then we also created new stretch goals because those are important to many backers.”
Andrew Parks, Quixotic Games

Experimental Markets

“We are now only learning how to Kickstart a project, and we are happy with how it is going. But of course, we want much much more! We have a lot of backers from Russia, and we are introducing Kickstarter to our Russian customers. We have 70 shops and half a million loyal customers over here, so sure, we could only publish the game in Russia and be happy with sales, but we are experimenting – trying to find customers outside our existing market.”
Dmitry Kibkalo, Mosigra

Dedicated Communications

“When it comes to Kickstarter, we are basing our projects on a lot of research and communication with our community. Exodus: Event Horizon is doing well, perhaps even better than we anticipated, because we have a loving community – it is an expansion to our most successful base game – and, we hope, also because we have round the clock communication with our backers. We avoid saying no to any ideas thrown our way. Finally, the hours of research we put into building the campaign seem also to have paid off.”
Andrei Novac, NSKN Games

Minimum Viable Product

“We believe one thing we did right with this campaign is the price point. We successfully subtracted ideas and components from the game without affecting the core game to offer it at an attractive price. From the start, our goal was to create a game for $9 on Kickstarter. Making the game footprint smaller allowed us to cut on shipping cost too.”
Dan Kobayashi, Ninja Star Games

More than Money

“The best way to push the “right” button is to press all the buttons you can. So we went to every place, traveled a lot, and talked to everybody. Some listen, some don’t. Your voice has to be loud, but also transparent and honest. Look at it from the other side. If you could see you as others see you, what would you like to hear? What’s unexpected? What is the best way to make a new friend? People hate businesses, and they hate to shop. What they love is to own! So give them that, something that they can treasure… that experience that will last more than money.”
Victor Aleman, The Grid Game

#1 – Dungeon Alliance

Here are the top 10 Kickstarter tabletop game campaigns launched this week!

1. Dungeon Alliance

Project By: Quixotic Games

2. Munchkin Shakespeare

Project By: Steve Jackson Games

3. The Grid Game

Project By: Ismael Porras L.

4. Exodus: Event Horizon

Project By: NSKN Games

5. Dogs

Project By: Rob Masson

6. Campy Creatures

Project By: Keymaster Games

7. Jackal Archipelago

Project By: Mosigra

8. Arkham Ritual

Project By: Ninja Star Games

9. 1500 – The New World

Project By: Dan Verssen Games

10. Macroscope

Project By: Mayday Games

#1 – British vs Pirates

Board Game Badger is back, baby!

Here are the top 10 Kickstarter tabletop game campaigns of the week!

1. British vs Pirates

Project By: Apollo Randall

2. Quodd Heroes

Project By: Wonderment Games

3. Dragon Brew

Project By: August Games


Project By: Board & Dice


Project By: Owen Matthew Aurelio

6. The Shared Dream

Project By: ODAM Publishing LLC

7. Laboratory Mahem

Project By: Lab Mayhem Team

8. By Order of the Queen

Project By: Junk Spirit Games

9. Glyph

Project By: Kazoodoo Games

10. Necroboomicon

Project By: Tuesday Knight Games

Worldwide Advertisements on Facebook now Better than Ever!

Publishing games on Kickstarter and publishing in general already requires that you approach many aspects of game development for an international audience. Foreign language rulebook translation requests have flooded comment sections and BoardGameGeek forums, and Kickstarter shows no signs of slowing their expansions to countries worldwide.

Today, you stand the biggest chance at a successful campaign when you market to an international audience. That means expanding your marketing reach to include Europe and abroad.

Publishers can now use a new feature in Facebook’s Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

In addition, publishers with website conversion objectives can use Facebook’s extended location targeting capabilities by selecting a worldwide region. Facebook will then deliver ads to selected regions and then optimize delivery to the countries with the greatest return.

Have you considered advertising to a worldwide audience via Facebook? Share your experiences below!

Guerrilla Convention Marketing

The cover art for guerrilla convention marketing is by Jess Dreamer. You can support the artist here.

Is a convention booth outside your budget? Did you miss a crucial deadline? Have no fear! You too can enjoy the splendors of tabletop game demonstrations via these tips for guerrilla convention marketing.

Please note: This advice is at the discretion of the event organizers. Please be respectful.

Low Budget

Volunteer for a publisher who purchased a booth. Learn from their demonstration styles and sales techniques. Apply them to your demonstrations. Then, demo your game during open gaming times outside of your volunteer commitments. There will likely be some form of press (large and small) getting interviews from attendees. Do what you can to be spotlighted by these outlets. Most importantly, set up a device (laptop, iPad, etc.) which can collect emails, follow you on social media, and any number of useful online interactions to continue the conversation past the event.

Modest Budget

Buy a ticket to the event. If possible, attempt to sponsor some portion of the event within your means. This gesture may take the form of a giveaway donation, brochure advertisement, charity work, or any number of opportunities to get your name out there. Talk with a marketing professional about building a modest online location-based advertisement. Demonstrate at open gaming tables as explained above.

Big Budget

Buy multiple tickets and solicit friends to help you demo your game. Ask the event organizers to broker a deal for you to split a booth with another vendor. If a vendor can spare the space, they should be happy to save some money. Alternatively, work with a graphic artist to design a thematic game mat for you to use at an open gaming table and you’ll nearly create your booth space. Invest in swag to attract players and be sure to include your URL on this. Convention badges are best, but pens and pins work as well. Use the advice in the above sections at larger investments, especially via an online location-based advertisement campaign and convention sponsorships.

Which guerrilla convention marketing tips have worked for you? What others have you tried (successfully or otherwise)?
Tell us in the comments below!